Our Misson
We are committed to giving everyone the chance to express their unique style. Jewelry is often viewed as costly, something that is out of reach. We want to change that. With Choisse, we hope to give everyone the opportunity to experiment with styles and enjoy jewelry in a positive, sustainable manner.
A true Circular Brand
“In our current economy, we take materials from the Earth, make products from them, and eventually throw them away as waste – the process is linear. In a circular economy, by contrast, we stop waste being produced in the first place. “
Ellen MacArthur Foundation
What makes Choisse a Circular Brand?
RENTING INSTEAD OF BUYING
By renting out our jewelry instead of owning it you support our circular business model, which helps close the loop and move from a linear to a circular economy.
REUSING INSTEAD OF WASTING
We keep the loop closed by using our own damaged or outdated products as input material to produce new beautiful jewelry pieces.
SOURCING AS A COMMITTMENT
In order to kickstart our idea we need to source for materials. We work with a supplier in India who committed to use its own discarded or outdated jewelry collections as input material to produce our first jewelry batch. We also work only with lab-grown diamonds, which leaves us with no doubt about the origin of the stones.
PACKAGING AS PART OF THE PRODUCT
It’s worth to mention our packaging because it’s so special. Besides its beautiful look it is made from wood and plant-based binders and therefore decompose without leaving any trace of micro plastic behind. The material is also durable and suitable for sterlilization making it suitable for multiple usages.
EFFICIENCY IN THE DIGITAL ERA
The internet is a huge polluter of the environment. Our Choisse website is hosted on an eco-friendly hosting platform. For every amperage we pull from the grid, the hosting platform matches 3 times that in the form of renewable energy via Bonneville Environmental Foundation. Our website is therefore considered “carbon-reducing”.
OUR DELIVERY MODE
We are currently delivering your Choisse boxes to you in the most environment friendly way: with a bicycle or by using public transportation. We thought it’s something you might appreciate 🙂
Our Promise
No one is perfect, particularly when starting out on a new venture. We understand that there is much more we can do to be kinder to our planet.
The jewelry-making process entails numerous phases that can be improved. This encompasses sourcing the materials, manufacturing exquisite jewelry pieces, and shipping of the goods. Eventually, any of these activities conducted by humans will leave a trace – it is our mission to reduce it at all stages.
By making one improvement at a time, we aspire to become a thoroughly circular brand and we hope that you join us on this exciting journey. It’s your Choisse.
We love collaborations!
Whether you are a designer, a brand, an influencer or have another creative project in mind, we would love to hear from you!
